Jaffle Inc - Book Review

Jaffle Inc
by Heide Goody and Iain Grant

What is it about:
Alice works for Jaffle Tech incorporated, the world’s biggest technology company and the creator of the Jaffle Port, the brain implant that gives users direct access to global communications, social networks and every knowledge source on the planet.
Alice is on Jaffle Standard, the free service offered to all people. All she has to do in return is let Jaffle use a bit of her brain’s processing power. Maybe it’s being used to control satellites. Maybe it’s being used to further space exploration. Maybe it’s helping control self-driving cars on the freeway. Her brain is helping Jaffle help the world. And Jaffle are only using the bits of her brain she doesn’t need…

But when a kind deed goes wrong, Alice gains unauthorised access to her entire brain and discovers what she has been missing out on her entire life: music, art, laughter, love…

Now that she has discovered what her mind is truly capable of, how long will the company bosses let her keep it?

What did I think of it:
When you pick up a book by Heide Goody and Iain Grant you know you're in for a laugh.

Jaffle Inc is both very humorous and a critical look at how easily we give away our rights. Alice is the perfect worker at Jaffle Inc until the moment she accidentally gets her brain reset and she starts to experience things she has never experienced before. As she explores her new found emotions and senses she ends up in lots of hilarious situations. Soon she is on a crusade for those less fortunate and this leads to more chaos.

I loved following her antics and discovering more about the scary world she lives in. There were some really cool other characters as well. I especially liked her selfish landlord, who gets drawn into her adventures whether he wants to or not. I rooted for Alice to succeed in her plans and couldn't put the book down until I finished it. Goody and Grant did a great job at balancing the hilarious nonsense with the more serious subjects, making this a funny and a suspenseful read.

All in all a very entertaining read. I'll be keeping an eye out for what's next for Goody and Grant.

Why should you read it:
It's a funny near future adventure


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